In the video above I share some quick thoughts about Day 1 of the Capital Gaming Expo here in Ottawa. If you don’t know, the Capital Gaming Expo (CGX) is about gamers, game devs and game designers getting together to share ideas and play games. CGX had some awesome talks from industry people and game developers and it was a pleasure meeting a lot of them on Day 1 of the expo. Above I shared my thoughts and below I share my notes on the speakers that I saw at the expo.
If you’d like to hear more about the games I played Day 1 of the Capital Gaming Expo, follow the link.
Capital Gaming Expo Day 1 The Speakers
Ben presented a post-mortem for Keep Talking and Nobody Explodes where he took a look at the things that went well and the things that went not-so-well. Here were my takeaways from his talk.
- When he launched the game on mobile he spent as much time optimizing for the platform as he did actually making the game. This is a good tidbit for Game Developers to think ahead on what platforms they want their game to be on and build from the ground up.
- Ben said he should’ve invested more in analytics. It’ll be important when making your game to know what people are doing, how they’re doing it and where they’re doing in. In Ben’s case, how many were playing on VR to other platforms.
- Ben touched on community management. When you’re marketing a game it’s important to speak with the people who could be interested in playing it. It’s a great way to get feedback and increase awareness. Ben said his problem was balancing doing work on the game versus managing the community and of course, the game won every time. On top of that, they chose too many platforms.
It’s important to not spread yourself too thin. Instead of being everywhere with low activity, be in a couple places with high activity. Each social platform has enough users to be a viable platform for promotion. Don’t think you’re missing out if you’re not on every single platform. Trying to get as many people as you can on one platform is better in the long run.
Jason Della Rocca – Co-Founder of Execution Labs
Jason’s talk was the 10 Tips for Winning At (The Business Of) Games. It was a insightful talk with a TON of value bombs go aspiring game developers and studio heads. Here were my takeaways from his talk.
- A great game is the starting point. No amount of marketing is going to sell a crap product. Start by making a good game.
- If you want investments, you have to balance creative vision and commercial intent.
- Embrace your entrepreneurial identity. Building a game for the purpose of launch is in fact, developing a product. Embrace that aspect and don’t suffer for your product by adopting the starving artist mentality.
- Don’t fall into the sunk cost trap. It’s human error to want to keep going with something you’ve invested in. But the truth is if you’re not getting anything out of it and don’t think anything is going to come up it’s best to drop it as soon as possible and move onto the next project.
- Know your vision before hustling it. When asked the question, “what does your third game in the future look like ” you should have an answer. It’s that vision that attracts investors.
- Be humbitious. You can be the entrepreneur, you can be the sales person but you can also be community oriented and be dependant. Be hungry and be healthy. \
Mike spoke of his journey to becoming the game developer that he is today. Here is my biggest takeaway from Mikes talk.
- My biggest takeaway from his talk was put in work. If you want to learn something, go out and learn it. There is no silver bullet. Sure you can go to school and they can spoon feed you information but if you want to avoid debt and make your own way, it’s very possible. With assets like Google, Udemy, and the Unity tutorials themselves, it’s easier than ever to make video games, you just have to put in the work.
So that was is for speakers on Day 1 of the Capital Gaming Expo! If you’d like to get both days of speakers in you can check out my thoughts and notes on the speakers of Day 2 of the Capital Gaming Expo.