The Australian Bureau of Statistics uses games to raise awareness of new or undervalued initiatives. For example, they built Run That Town. It’s a video game that gives the player real census data to in order to make decisions on how to run their town. The bureau was looking for ways to get people more engaged with census data. It shows how it’s essential for planning and policy decisions and helps players understand why it matters. The game was downloaded by tens of thousands of people helping raise awareness of the importance of census data, especially with the younger generation.
This is a great way to engage, interact and inform their citizens on the importance of the information.