Sweden was looking to create positive attitudes towards speed cameras. They implemented a little gamification to the mix by creating a lottery that rewarded drivers who stayed within the speed limit. Every driver who drove past the camera at the appropriate speed limit received a thumbs up on a screen. First of all it’s essential to have feedback especially when you’re taking part in a desired behavior. It allows the player to know that they are either on the right track or what he/she can do better for next time. Not only is feedback given but drivers are entered into a prize draw of cash.